I attended the ActiveRain presentation with Bob Stewart and Brad Andersohn in Phoenix in September. I took away many ideas to work on, but one stood head and shoulders above the rest for me. The idea was courtesy of Brad Andersohn (Sorry Bob, you had great content as well, but Brad's idea was stellar). When trying to show doubters that they do have time to blog, Brad created that "Eureka!" moment for me.
One effective way to use a blog is as a database for answers to many of the commonly asked questions we face every day in our work. And to grow that database, why not begin with those very same questions? It has immediately paid dividends for me. When I was asked for an easy way to edit HTML for blog posts on AR, I wrote a post on Kompozer.net. I've already e-mailed the link to that post to 6 agents looking for help.
I've also done the same recently for Google Docs. This application makes document sharing a snap for team members, and I wrote a post about Google Docs, which has already been shared via a link twice! Now I've got a notepad filled with post ideas to stock my Q&A directory!I try to develop relationships with agents and lenders by being a resource. If I can answer a question, or solve a problem, then the relationship only becomes stronger. Answering questions and solving problems using my blog? That's a homerun!
Can you think of a couple questions you answer all the time? Why not post the answer in your blog, and drive traffic there while helping a client or prospect? Why not let our blog posts work for us long after they are published?
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